Case Study  / Campaign Closure

Peaches Entertainment — APAC Search Awards 2025 Winner

How AiiMS Group turned a restricted-channel side hustle into a full-time enterprise through award-winning SEO innovation. Winner, Best Use of Search B2C SEO, APAC Search Awards 2025.

623 monthly organic visitors (up from 96)
Reach
+1,347% phone lead conversions YoY
Growth
463 phone leads/month (up from 34)
Leads / Orders
Location
Australia
Services
GMB, SEO / GEO

Campaign Objective

Grow organic search visibility and phone/contact-form lead conversions in a vertical where Google Ads, Facebook and Instagram were all unavailable, using SEO as the only viable growth channel.

Peaches Entertainment operates in a vertical where Google Ads, Facebook and Instagram advertising are all unavailable. SEO was the only viable growth channel available to the business.

AIIMS built an organic search strategy from the ground up: technical SEO foundations, content architecture, and local discovery optimisation, executed over a sustained campaign period through to a fully closed-out, judged result.

Infrastructure Departments Involved

SEO GMB
“We were impressed by AiiMS Group's efforts to make SEO work in such a niche space, a clear challenge. However, they achieved impressive results with a competitive and creative approach that truly set them apart.”
APAC Search Awards 2025 Judging Panel — Best Use of Search, B2C (SEO)

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