The AIIMS Group Global Team × Gebal Group — UAE
Gebal Group has been shaping the GCC's public spaces since 1979. Playgrounds at the Burj Khalifa. Yas Island. The Abu Dhabi Corniche. Thousands of civic builds across the UAE, KSA, Oman and Qatar. Trusted by every major municipality and government ministry in the region.
And yet, almost nobody outside the industry knew their name.
No brand. No digital voice. No SEO. No video. No social strategy. No email programme. No paid media. A company that had earned its place at the very top of its industry — completely invisible online.
"Step out from behind the curtain. Own the digital space. Become the most visible outdoor recreation brand in the GCC."
Al Masar Park, Khalifa City — Abu Dhabi, UAE, 2024. Designed, supplied and installed by Gebal Group.
This was not a website refresh. This was a category takeover. The AIIMS Global Team built a full-stack transformation across every dimension of Gebal's digital and brand presence — simultaneously.
The brief was clear from day one: "Designing and delivering next-gen spaces across the GCC." Every pixel of the new gebalgroup.com was built to own that statement. Here is the desktop homepage design as delivered by the AIIMS Global Team.
Desktop Homepage v2 — Designed by AIIMS Group Global Team · gebalgroup.com
SEMrush UAE database tracking confirms a near-zero baseline transformed into a regional search authority. Estimated monthly organic traffic grew by 878% peak-to-peak. Domain rank climbed from #98,416 to #19,369 nationally.
For a B2B infrastructure company that builds playgrounds for governments, this is genuinely unprecedented. The content strategy, scripting, production and distribution built by AIIMS Group made it possible.
The YouTube channel positions Gebal Group as a regional authority on outdoor space, urban design and community infrastructure — not a supplier. That distinction is everything.
▶ youtube.com/@gebal-groupEvery major Gebal project now has its own indexed page. When a government ministry or developer searches for a completed park by name, Gebal Group ranks. That's not SEO. That's territory ownership.
A ground-up rebuild. Not a template. Not a refresh. A deliberate digital platform built to convert architects, developers, municipalities and education buyers — with featured project pages that rank for each build by location and name.
Before this transformation, Gebal's digital presence was UAE-only. The brand transformation and content strategy enabled expansion into every GCC market with active project pages, indexed builds and search visibility. Four service offices. Four regions. All now digitally owned.
Before AIIMS, Gebal had no email marketing programme. No database strategy, no design system, no content rhythm. The EDM overhaul created a full communications engine: the GCC Spotlight press release series, project announcement emails, podcast launch campaigns, and brochure distribution. Every email designed to position Gebal as the most informed voice in the outdoor recreation industry across the Gulf.
A podcast exploring the most innovative creations shaping the digital and physical world. Hosted by Rob Hetherington — Group Director of Business Development and Marketing at Gebal Group and thought leader of recreation across the GCC. This is the anchor of Gebal's owned media ecosystem and the final proof point of thought leadership.
Listen Now ↗Every data point below is drawn directly from SEMrush AE (UAE) database. This is the transformation in raw form.
| Month | Organic Keywords | Est. Monthly Traffic | UAE Domain Rank | Growth vs. Start |
|---|---|---|---|---|
| Apr 2024 | 35 | 236 | 84,290 | Baseline |
| May 2024 | 49 | 251 | 81,389 | +6% |
| Jun 2024 | 66 | 212 | 92,291 | -10% |
| Jul 2024 | 84 | 252 | 81,964 | +7% |
| Aug 2024 | 111 | 265 | 86,942 | +12% |
| Sep 2024 | 104 | 237 | 98,416 | +0% |
| Oct 2024 | 113 | 293 | 84,481 | +24% |
| Nov 2024 ★ | 122 | 2,307 | 19,369 | +878% |
| Dec 2024 | 122 | 604 | 52,452 | +156% |
| Jan 2025 | 98 | 591 | 53,597 | +151% |
| Feb 2025 | 88 | 779 | 44,492 | +230% |
| Mar 2025 | 82 | 882 | 40,452 | +274% |
| Apr 2025 | 91 | 1,034 | 35,560 | +338% |
50,000 subscribers. 2 million views. A #1-ranked brand on Google UAE. Featured project pages that own completed government builds. A podcast. A Design Tribe. An industry community ecosystem. New markets entered. New regions claimed.
Visit gebalgroup.com ↗