Avira Dental — Web Excellence Award Case Study
AIIMS Group wins a Web Excellence Award (Season 18) for Avira Dental, an AHPRA-compliant social and website strategy for a premium cosmetic and implant clinic in Penrith, NSW.
Campaign Objective
Build an AHPRA-compliant social media and website strategy that builds trust with anxious dental patients and converts that trust into bookings.
Avira Dental is a premium cosmetic and implant clinic in Penrith, NSW. The clinical outcomes were strong, but the social media presence did not reflect that quality.
AIIMS built a content strategy from the ground up, treating organic and paid social as one unified system rather than separate workstreams. The approach led with proof, built credibility through the clinician, and made the brand feel human enough that patients anxious about dentistry would feel comfortable reaching out. All content was developed within AHPRA compliance guidelines for medical advertising.
Results
A clear measure of success: a prospective patient with severe dental anxiety found the clinic on social media, felt reassured by what she saw, and sent a direct message to book an appointment.
This case study was recognised at the Web Excellence Awards, Season 18, in the Social Media, Website and Medical categories, as part of AIIMS Group’s 4-award haul that season.