Case Study  / Full Halo Case Study

Uniden x AIIMS — HALO Marketing Case Study

From $200,000 P/A to $10,000,000. One rebuild, seven channels, zero compromises.

220K+ monthly sessions (peak)
Reach
+427% session growth in 12 months
Growth
$10M annual online revenue (from $200K)
Leads / Orders
Location
Sydney, Australia
Services
Email Marketing, GMB, Graphic Design, Influencer / UGC, Meta / Social Ads, SEM (Google Ads), SEO / GEO, Web Design & Development

Campaign Objective

Rebuild Uniden's digital presence from the ground up and connect website, SEO, SEM, social ads, email marketing, influencer/UGC, graphic design and GMB into one cohesive growth engine.

Uniden had the products, the heritage, and the distribution. What they didn’t have was a website built to sell. AIIMS rebuilt their digital presence from the ground up and connected every channel.

Uniden is one of Australia’s most recognised consumer electronics brands. Founded in Japan in 1966 with a legacy in precision signal engineering, Uniden has built a loyal following across trades, fleet operators, families, and outdoor enthusiasts through two flagship product categories: dash cams and home security cameras.

Their products are trusted by Australian law enforcement, fleet managers, and everyday households. The brand carries real weight. The challenge was making their digital presence match that trust.

Infrastructure Departments Involved

Web Design & Dev SEO SEM Social Ads Email Creator Hub Graphic Design GMB

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