Case Study — Year on Year

Powered Gates Australia

174% more conversions. 266% more revenue. From a standing start to market leader — this is what a year of serious Google Ads and SEO work looks like.

IndustryGate Automation

LocationMelbourne, Australia

ChannelsGoogle Ads / SEO

ComparisonYoY May 24 vs May 25

Scroll

Year on Year Growth

May'24 – Apr'25

337

May'25 – Apr'26

922

+174%

Conversions

May'24 – Apr'25

$105K

May'25 – Apr'26

$385K

+266%

Conversion Value

May'24 – Apr'25

21.5K

May'25 – Apr'26

29.6K

+38%

Clicks

May'24 – Apr'25

1.07M

May'25 – Apr'26

1.89M

+76%

Impressions

May'24

762

Apr'26

1,907

+150%

Organic Keywords

The Challenge

An eCommerce store competing in a specialised market.

Powered Gates Australia sells and installs premium gate automation products nationally. The challenge: a niche product category, high-intent but low-volume search terms, and an eCommerce model where every click needs to convert.

Niche Category, High Stakes

Gate motors and automation accessories are considered purchases. Search volume is limited but intent is high. Every impression counts and every click needs to be the right buyer.

Performance Max + Shopping

The account needed a dual strategy: a Performance Max campaign to capture broad intent across Google's surfaces, and a branded campaign to defend existing demand and maximise return.

Organic Authority from Scratch

The site was new. Ranking for competitive gate automation terms required a methodical SEO programme — technical foundations, targeted content, and consistent optimisation over 12 months.

National Scale, Local Install

Powered Gates sells Australia-wide online but also installs in Melbourne. The strategy needed to serve both audiences — eCommerce buyers nationally and installation leads locally.

What We Did

The work behind the numbers.

Year-on-year growth doesn't happen by accident. Here's what the team executed across Google Ads and SEO to drive a 174% lift in conversions.

Google Ads

Performance Max Optimisation

Continuous refinement of asset groups, audience signals, and product feed quality. The PMax campaign scaled from 337 total account conversions in Year 1 to 922 in Year 2 — driven by smarter asset testing and tighter audience inputs.

Google Ads

Branded Campaign Defence

A dedicated branded search campaign was built to capture and protect high-intent brand searches. With a 29.5% CTR, it ensures budget is spent efficiently on buyers who already know the brand.

Google Ads

Product Feed Management

Shopping feed quality was a priority. Product titles, descriptions, and pricing were aligned to how buyers actually search — improving impression share and purchase-intent match across the catalogue.

SEO

Technical SEO Foundations

Site architecture, canonical tags, schema markup, Core Web Vitals, and crawlability were all addressed to give the site the authority foundation it needed to rank competitively.

SEO

Content and Category Pages

Keyword-targeted content was built across product category pages, blog posts, and buying guides. This drove rankings for terms like "swing gate automation," "bft gate motor," and "boom gate" — products with real purchase intent.

SEO

Local SEO for Melbourne

Installation-focused pages and location signals were built to capture Melbourne-based leads searching for local gate installation and fabrication services alongside national eCommerce traffic.

Google Ads — YoY

From 337 conversions to 922. In one year.

Two active campaigns. Continuous optimisation. A Performance Max campaign doing the heavy lifting, backed by a branded campaign locking in the easiest wins.

922

Conversions (Y2)

+174% YoY

$385K

Revenue (Y2)

+266% YoY

29.6K

Clicks (Y2)

+38% YoY

1.89M

Impressions (Y2)

+76% YoY

$0.97

Avg. CPC (Y2)

Efficient

1.57%

CTR (30d)

Active

Conversion Value — Year on Year

Year 1 (May'24–Apr'25)

$105K

Year 2 (May'25–Apr'26)

$385K

Conversions — Year on Year

Year 1 (May'24–Apr'25)

337

Year 2 (May'25–Apr'26)

922

Search Engine Optimisation

762 keywords to 1,907. Organic built to last.

1.9K

Organic keywords now ranking

1,502

Monthly Organic Visits

$2.3K

Traffic Value

+150%

Keyword Growth YoY

+97%

Traffic Growth YoY

Through consistent SEO work. Technical fixes, keyword-targeted content, and local authority building — all compounding to drive organic growth that runs alongside paid.

Technical audit: schema, canonicals, redirects, metadata

Core Web Vitals and site speed improvements

Product category page optimisation for high-intent terms

Blog content targeting buying-intent keywords

Local SEO — Melbourne installation and fabrication

Internal linking architecture across product categories

Mobile usability and UX improvements

Organic Rankings

Ranking where buyers are searching.

Top positions on competitive gate automation terms — non-branded keywords that bring real buyers, not just brand searches.

Keyword	Position	Monthly Volume	URL
swing gates	#3	720	/collections/industrial-sliding-swing-gate-automation
swing gate	#3	720	/collections/sliding-swing-gate-kits-bundles
remote control gates	#1	210	/collections/remote-controls-access-control
bft gate motor	#2	320	/products/bft-gate-motor-for-sliding-gate-deimos
boomgate	#5	720	/products/nice-boom-gate-traffic-barrier
swing gate automation	#2	260	/collections/swing-gate-motors-australias-best-range
gate motor	#7	590	/collections/automatic-gate-service-melbourne
remote gate controller	#1	140	/collections/remote-controls-access-control

Services Delivered

Two channels. One team. Full growth.

Google Ads Strategy

Performance Max and branded campaigns built around purchase intent. Continuous optimisation, asset testing, and product feed management driving a 174% YoY lift in conversions.

Shopping Feed Management

Product titles, attributes, and feed quality continuously refined to improve match rate with buyer search terms and improve Shopping placement quality scores.

Search Engine Optimisation

From 762 to 1,907 organic keywords. Technical foundations, category page content, blog targeting, and local SEO for Melbourne installation leads — all compounding over 12 months.

Content Strategy

Buying guides, product comparison articles, and installation FAQs written to rank for high-intent terms and support the sales journey for considered-purchase buyers.

Technical SEO

Site architecture, Core Web Vitals, schema markup, canonical tags, and crawlability improvements to give the site the technical authority it needed to compete in a national market.

Performance Reporting

Monthly reporting across both channels with clear YoY benchmarking — so the client always knows exactly what's working and where the growth is coming from.

Your AIIMS Lead

Account Manager

Aidan Smyth

Aidan manages the Powered Gates Australia account at AIIMS — overseeing the Google Ads and SEO strategy that delivered a 266% year-on-year lift in conversion value. His focus is making sure every campaign decision is backed by data, and every organic effort compounds toward long-term growth.

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