2026 Marquee Award winner · Ecommerce

GemIQ wins Best Digital Campaign in Ecommerce.

AIIMS Group’s global GemLightbox and GemIQ campaign proved that specialist B2B technology can scale through disciplined, market-aware social commerce.

See the verified results ↓ Read the winner article ↗

GemIQ winner of Best Digital Campaign in Ecommerce at the 2026 Marquee Awards

Winner
Best digital
campaign

Official recognition: GemIQ was named a winner in the Ecommerce category within the Best Digital Campaign cluster.

View the 2026 winners announcement ↗

In brief

In under four months, the campaign generated 30.2 million impressions, 429 verified sales, 1,422 leads and more than US$1.58 million in purchase value.

Campaign performance

Scale that finished at the transaction.

The recognition was grounded in commercial performance—not reach in isolation. Awareness, lead generation and ecommerce conversion were governed as one connected system.

30.2Mcampaign impressions

429verified ecommerce sales

1,422leads generated

US$1.58M+recorded purchase value

The campaign challenge

One product ecosystem. Two buying cultures.

GemLightbox and GemIQ serve a specialist global jewellery market. The buying path in Western ecommerce markets is not the same as a relationship-led purchase journey across the GCC. Treating them as one audience would have weakened both.

Build in parallel

AIIMS Group ran parallel full-funnel Meta architectures, allowing each market group to move through a journey designed around its own buying behaviour.

Connect brand and demand

The work carried GemIQ from awareness into qualified interest, lead generation and verified ecommerce sales without separating brand-building from commercial accountability.

Govern for proof

Performance was measured across impressions, leads, sales and purchase value. That wider evidence base demonstrated genuine scale instead of relying on one favourable platform metric.

Full-funnel architecture

Built for how each market buys.

Western ecommerce

A direct path to purchase.

A commerce-led funnel supported discovery, product consideration, conversion and retargeting around an established online buying behaviour.

GCC markets

A relationship-led path to action.

A parallel journey respected the stronger role of consultation and lead capture, giving buyers a more suitable way to progress toward the product.

Follow the evidence

Recognition linked to the work.

Independent award source

The official GemIQ winner article.

Read the MarTechVibe coverage documenting the category, campaign approach and reported performance.

Open the official article

AIIMS campaign record

GemIQ × AIIMS Group.

Explore the fuller global ecommerce case study and the creative production built around the GemIQ product ecosystem.

Read the campaign case study

View the video production case study

Live client experience

See GemIQ in market.

Explore the live product ecosystem serving jewellers, creators and jewellery businesses internationally.

Visit GemIQ

Both 2026 client wins

Two awards. One AIIMS standard.

See GemIQ and Gebal Group together in the collective AIIMS Group Marquee Awards announcement.

Explore both winning campaigns

Award media

A result worth recording.

GemIQ Best Digital Campaign in Ecommerce winner artwork — GemIQ — Best Digital Campaign in Ecommerce, 2026 Marquee Awards.

AIIMS Group team holding two 2026 Marquee Awards — The AIIMS Group team with both client campaign awards.

The second client win

Campaign questions

GemIQ award FAQs.

What award did GemIQ and AIIMS Group win?

GemIQ was named a 2026 Marquee Awards winner in the Best Digital Campaign cluster for Ecommerce. The recognised campaign was created and managed by AIIMS Group for GemLightbox and GemIQ.

What results did the winning campaign achieve?

Across under four months, the campaign delivered 30.2 million impressions, 429 verified sales, 1,422 leads and more than US$1.58 million in purchase value.

Which markets did the campaign target?

The campaign targeted jewellers globally through Meta, using parallel architectures for Western ecommerce markets and GCC markets where purchasing is more relationship-led.

Where can I verify the award?

The dedicated winner article and the wider 2026 winners announcement are published by MarTechVibe. Both are linked on this page alongside the AIIMS campaign case study and the live GemIQ website.

Global yet local · Built to perform

Niche does not have to mean small.

The GemIQ campaign is evidence that specialist B2B products can achieve global scale when market differences, conversion paths and commercial accountability are designed into the system from the beginning.

Discuss a performance campaign → View all AIIMS awards →

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GemIQ Wins Best Digital Campaign in Ecommerce

GemIQ wins Best Digital Campaign in Ecommerce.

Scale that finished at the transaction.