Autumn in Switzerland
22 April — 19 July 2026
Meta Ads Performance Report
3 Active Campaigns
97,244 Total Reach
33 Leads Generated
10,425 Meta Video Views
707,127 YouTube Views in 28 Days
1,000+ Watch Hours
+232 New Subscribers
Ormina Tours × Swiss Tourism
Autumn in Switzerland
22 April — 19 July 2026
Meta + YouTube Performance Report
3 Active Meta Campaigns
97,244 Total Meta Reach
33 Leads Generated
10,425 Meta Video Views
707,127 YouTube Views in 28 Days
+232 New Subscribers
Ormina Tours × Swiss Tourism
22 April — 19 July 2026
Meta Ads Performance Report
3 Active Campaigns
97,244 Total Reach
33 Leads Generated
10,425 Meta Video Views
707,127 YouTube Views in 28 Days
1,000+ Watch Hours
+232 New Subscribers
Ormina Tours × Swiss Tourism
Autumn in Switzerland
22 April — 19 July 2026
Meta + YouTube Performance Report
3 Active Meta Campaigns
97,244 Total Meta Reach
33 Leads Generated
10,425 Meta Video Views
707,127 YouTube Views in 28 Days
+232 New Subscribers
Ormina Tours × Swiss Tourism
Meta + YouTube Performance Report
AIIMS Group
×
Ormina Tours
Swiss Tourism
Autumn in
Switzerland
Cross-platform campaign performance across Meta Ads and YouTube — reach, watch time, lead generation, awareness, and engagement. Reporting period: 22 April to 6 May 2026.
The Brief
One destination. One season. One window to own it.
Ormina Tours approached AIIMS Group with a clear ambition: position Switzerland’s autumn season as the must-do luxury travel experience for the Australian market — in partnership with the Swiss Board of Tourism.
The challenge was timing. Autumn in Switzerland is a narrow window. The creative had to land fast, hit the right audience, and convert intent into leads before the season sentiment peaked.
AIIMS built a full-funnel strategy across Meta and YouTube — layering mass awareness at the top, regional destination storytelling in the middle, and instant lead capture at the bottom.
Client
Ormina Tours
Partner
Swiss Board of Tourism
Campaign
Autumn in Switzerland — Multi-Platform
Deliverables
Meta Ads · YouTube Promotions · Regional Creative Strategy · Lead Gen
Campaign Strategy
Full-funnel. Three layers. One story.
Every platform had a job. Every creative had a purpose.
01
Top of Funnel
Mass Awareness via Reels + YouTube
5 Meta Reels and 11 YouTube promotions pushed Swiss autumn content to cold audiences at scale. CPM of $1.51 on Meta and $0.016 per video view on YouTube. Volume with virtually no waste.
02
Mid Funnel
Regional Destination Storytelling
Three bespoke ad sets — Zurich, Jungfrau, Geneva — each with carousel creative specific to that region. Designed to move warm audiences from inspiration to intent by anchoring on specific destinations.
03
Bottom of Funnel
Instant Form Lead Capture
Meta Instant Forms removed all friction from the conversion path. No landing page drop-off. Leads captured directly within the platform — driving qualified inquiries at a CPL competitive for premium international travel.
Campaign Results
The numbers.
Cross-platform performance from launch to first reporting period.
Total Views
717k+
Meta + YouTube combined
Cross-platform
Total Reach
97,244
Unique accounts reached
Meta only
Total Leads
33
Via instant forms
Premium travel qualified
Engagements
17,433
Reactions, saves, shares, comments
Organic signal
New Subscribers
+232
YouTube channel growth
28-day period
Watch Hours
1,000+
YouTube watch time
28-day period
Performance Pillars
Five things that mattered.
The objectives that shaped every creative decision in this campaign.
Reach
97,244
Unique people reached across all 3 Meta campaigns. The Awareness campaign alone reached 76,213 unique accounts — delivering mass brand exposure at a scale that would normally require a significantly larger budget. The Regional Split campaign added a further 8,777 unique reach across three Swiss destinations.
Watch Time — YouTube
707k
707,127 YouTube views in 28 days — from a near-zero starting point. 1,000+ watch hours accumulated across the content library. The lead video hit 350,825 views with an average view rate of 132.9%, meaning audiences watched beyond the video’s runtime — replaying it. On Meta, 10,425 additional video views across Reels and Carousel units rounded out the watch time story.
Lead Generation
33 leads
33 qualified leads captured directly inside Meta via Instant Forms — removing the landing page drop-off entirely. 24 leads came from the Autumn Leads campaign, 9 from the Regional Split. These are premium travel leads — people with genuine intent to book an international tour, not casual browsers.
Awareness
96,731
The Awareness campaign delivered 96,731 impressions to 76,213 unique users — making it the highest-volume, lowest-waste layer of the funnel. Frequency sat at a healthy 1.27x, meaning the audience saw the brand once and remembered it, not twice and ignored it. Exceptional efficiency for a premium travel audience.
Engagement
15,964
15,964 total engagements across all Meta campaigns — reactions, shares, saves, and comments. The best-performing creative hit 139 reactions, 2 comments, and 14 shares as a paid post, which is a strong organic signal. Post saves across the campaign indicate audiences bookmarking the content for later — a clear marker of genuine purchase intent.
Campaign Deployment
Three campaigns. One funnel.
Each campaign had a distinct role — awareness, regional intent, and lead capture — working together as a system.
Leads
Active
Active
Autumn in Switzerland — Leads (Instant Form)
Started 22 Apr 2026
Reach
12,254
Impressions
20,635
Leads
24
CTR
3.57%
Video Views
6,000
Frequency
1.68x
Engagements
6,475
2 Ad Units: Carousel 1 + Carousel 2 (Autumn) — Frequency 1.68x
Awareness
Active
Active
Autumn Awareness — Reels
Started 22 Apr 2026
Reach
76,213
Impressions
96,731
Video Views
9,023
Thruplays
873
Engagements
9,068
Frequency
1.27x
5 Ad Units: Reels 1–5 (22 Apr) — Thruplays: 873
Leads
Active
Active
Regional Split — Leads (Zurich / Jungfrau / Geneva)
Started 22 Apr 2026
Reach
8,777
Impressions
19,955
Leads
9
CTR
4.09%
Video Views
1,402
Engagements
1,890
3 Ad Sets: Zurich / Jungfrau / Geneva — Carousel format per region
Creative Deployment
The creative.
Every ad unit built for this campaign — YouTube in-feed, Meta Reels, Facebook Feed, Stories, and Search placements.
YouTube
YouTube Promoted Videos — In-Feed Placements
YouTube Promoted Videos — In-Feed Placements
Meta
Meta Reels + Stories — Vertical Ad Units
Meta Reels + Stories — Vertical Ad Units
Leads
Escape to Geneva — Feed, Reels, Profile Feed, Search
Escape to Geneva — Feed, Reels, Profile Feed, Search
Leads
The Alps, Without the Overwhelm — Feed, Reels, Profile Feed, Search
The Alps, Without the Overwhelm — Feed, Reels, Profile Feed, Search
Leads
A Different Way to Arrive in Switzerland — Feed, Reels, Profile Feed, Search
A Different Way to Arrive in Switzerland — Feed, Reels, Profile Feed, Search
Awareness
Switzerland in Autumn with Ormina Tours — Feed, Reels, Profile Feed, Search (139 reactions · 2 comments · 14 shares)
Switzerland in Autumn with Ormina Tours — Feed, Reels, Profile Feed, Search (139 reactions · 2 comments · 14 shares)
Awareness
12-Day Private Journey — Autumn in Switzerland — Feed, Reels, Profile Feed
12-Day Private Journey — Autumn in Switzerland — Feed, Reels, Profile Feed
Awareness
I Know Someone Who Can Plan This For You — Feed, Stories, Reels
I Know Someone Who Can Plan This For You — Feed, Stories, Reels
Awareness
Switzerland Reimagined — Feed, Stories, Reels, Ads on Reels
Switzerland Reimagined — Feed, Stories, Reels, Ads on Reels
Full Data
Campaign by campaign.
Every metric across all three Meta campaigns in a single view.
| Campaign | Objective | Reach | Impressions | Frequency | CTR | Video Views | Leads | Engagements |
|---|---|---|---|---|---|---|---|---|
| Autumn Leads — Instant Form | Leads | 12,254 | 20,635 | 1.68x | 3.57% | 6,000 | 24 | 6,475 |
| Autumn Awareness — Reels | Awareness | 76,213 | 96,731 | 1.27x | 0.16% | 9,023 | — | 9,068 |
| Regional Split — Leads | Leads | 8,777 | 19,955 | 2.27x | 4.09% | 1,402 | 9 | 1,890 |
| TOTAL — META | 97,244 | 137,321 | 1.73x avg | — | 10,425 | 33 | 17,433 |
YouTube — Content Amplification
707,000 views. 28 days.
AIIMS built and promoted a YouTube content strategy that took Ormina Tours from near-zero channel presence to a major autumn Switzerland content destination — in under a month.
Total Views
707.1k
Last 28 days
+706.6k above baseline
Watch Hours
1,000+
Hours watched
+1k above baseline
New Subscribers
+232
Net new followers
Campaign period
Top Video Views
350.8k
Switzerland, Beyond the Ordinary
132.9% avg viewed
Latest Video
161.5k
Views in first 7d 22h
128.3% avg viewed
Top Performing Videos
1
Switzerland, Beyond the Ordinary, Designed for You
22 Apr 2026
Avg View
0:35 (132.9%)
Views
350,825
2
Geneva, Zurich & the Alps, Reimagined #travel #bestofeurope
28 Apr 2026
Avg View
0:24 (116.6%)
Views
144,305
3
Autumn in Switzerland, Quietly Spectacular
22 Apr 2026
Avg View
0:20 (113.1%)
Views
119,962
4
Switzerland Autumn Bernina Express
Apr 2026
Avg View
0:27 (83.1%)
Views
47,782
5
Discover Switzerland’s Secrets, Hidden Corners & Mountain Peaks
22 Apr 2026
Avg View
0:43 (240.5%)
Views
38,565
Active YouTube Promotions
| Video | Goal | Created | Impressions | Views | Subscribers | Website Visits |
|---|---|---|---|---|---|---|
| Geneva, Zurich the Alps, Reimagined | Website visits | 28 Apr 2026 | 159,772 | 2,988 | 0 | 1,759 |
| Geneva, Zurich the Alps, Reimagined | Audience growth | 28 Apr 2026 | 21,633 | 490 | 170 | — |
| Autumn in Switzerland, Quietly Spectacular | Audience growth | 28 Apr 2026 | 36,512 | 899 | 225 | — |
| Switzerland, Beyond the Ordinary | Video views | 28 Apr 2026 | 64,189 | 8,540 | 0 | — |
| Switzerland Autumn Bernina Express | Website visits | 28 Apr 2026 | 63,803 | 7,003 | 0 | 2,620 |
| Book Autumn in Switzerland With… | Website visits | 28 Apr 2026 | 128,312 | 5,116 | 0 | 1,755 |
| Switzerland, Beyond the Ordinary | Website visits | 23 Apr 2026 | 122,988 | 4,226 | 0 | 1,768 |
| Discover Switzerland’s Secrets, Hidden Corners | Video views | 23 Apr 2026 | 42,713 | 6,405 | 0 | — |
| Switzerland, Beyond the Ordinary | Video views | 23 Apr 2026 | 39,246 | 5,931 | 0 | — |
| Switzerland, Beyond the Ordinary | Website visits | 23 Apr 2026 | 85,466 | 6,532 | 0 | 2,288 |
| Switzerland, Beyond the Ordinary | Website visits | 23 Apr 2026 | 100,786 | 4,426 | 0 | 1,656 |
What We Learned
What worked. What to scale.
What Worked
- +
Awareness CPM at $1.51 is exceptional for travel. Budget efficiency is outstanding. - +
Video cost per view at $0.016 — 5 Reels driving mass awareness at near-zero cost per view. - +
Autumn Leads CPL at $40.94 is competitive for a premium international tour product. - +
CTR of 3.57–4.09% across lead campaigns is well above Meta benchmarks (1.0–1.5% for travel). - +
YouTube hit 707,127 views in 28 days — virtually zero baseline beforehand. “Switzerland, Beyond the Ordinary” at 350,825 views with 132.9% average view rate is exceptional content performance. - +
“Discover Switzerland’s Secrets” hit 240.5% average view rate — viewers are rewatching, which is a strong signal of content resonance.
What to Optimise
- !
The Regional Split campaign’s higher CPL signals that destination-specific creative needs refinement. The intent is strong — 4.09% CTR proves that — but the lead capture rate needs tightening. - !
Regional Split frequency at 2.27x is elevated. Audience saturation is setting in — broaden the targeting or rotate creative to reset the cycle. - !
The Awareness campaign has exhausted its initial budget. To maintain brand presence through the full July 2026 campaign window, additional budget allocation is needed.
Next Phase
- →
Double down on the best-performing lead campaign. Reallocate budget from the Regional Split into the Autumn Leads campaign, which is generating the strongest lead quality at the most efficient rate. - →
Build a retargeting layer targeting the 9,023 video viewers from the Awareness Reels. These are warm audiences who already know the brand — push them to convert. - →
Cross-platform remarketing: build a YouTube custom audience from the 707k viewers and push them into the Meta lead funnel. The data is there. The audience is warm. This is the next logical move. - →
Continue YouTube content promotion — the audience growth and website visit conversions are performing. Scale the top-performing videos to maximise reach before the autumn season sentiment peaks.
AIIMS Group
Ready to build your
next campaign?
AIIMS Group builds cross-platform campaigns that move audiences from awareness to action. Let’s talk about what that looks like for your brand.
AIIMS™ – Australia Office
Unit 9/39 Gould Street
Strathfield South, NSW 2136 Australia
Secondary phone: 1300641849
Email: info@aiims.group
AIIMS™ – United Arab Emirates – Dubai
Makeen Al Khaleej Building - Level 2 office 201 - Al Karama - Dubai - United Arab Emirates
Level 2 office 201 - Al Karama,
Al Karama, Dubai 00000 Level 2 office 201 - Al Karama,
United Arab Emirates
Secondary phone: +611300641849
Email: info@aiims.group