Podcast Production 2025 – 2026
MAFS Funny A piss-take Instagram page turned one of Australia’s biggest podcasts. Here’s how it happened.
Climbed 61 spots in a single month.
Triton Australian Podcast Ranker. February 2026. The official, third-party verified measurement of Australia’s podcast audience.
Joshua Fox had already built something real. His MAFS Funny Instagram page was getting the kind of traction that media companies spend millions trying to manufacture. Unfiltered. Timely. Genuinely funny. A huge audience following every season of Married At First Sight and trusting Josh to tell them the truth about what was actually going on.
The audience was there. The credibility was there. What was missing was the production infrastructure to turn it into a serious audio property. That’s where AIIMS Creator Hub came in.
We didn’t just record a podcast. We built a production engine behind a creator who already had the voice, the access, and the instincts. What followed was a chart run nobody in Australian podcasting expected.
The brief wasn’t complicated. The execution had to be.
Joshua Fox had spent years building an audience around his unfiltered take on Married At First Sight Australia. Spoilers. Scandals. Exclusive behind-the-scenes access. His community wasn’t passive followers. They were loyal, opinionated, and hungry for more.
The ask was to translate that energy into a podcast that could compete with the biggest names in Australian audio. Not a passion project. A proper show, professionally produced, distributed at scale, and built to last beyond a single MAFS season.
AIIMS Creator Hub took on the production end-to-end: from audio engineering and episode structure to distribution strategy across Apple Podcasts, Spotify, Nova, iHeart, and beyond.
Nobody climbs 61 spots in a month by accident.
The Triton Australian Podcast Ranker is the only official, third-party verified measurement system for Australian podcasting. Every chart position is earned against the full competitive landscape. That includes Mamamia, Hamish and Andy, ABC, ARN, and every major network in the country.
MAFS Funny didn’t sneak into the top five. It charged in. February 2026 saw the show jump 61 places in a single month, landing at #4. The kind of movement that makes programming executives take notice.
It didn’t stop there. March 2026 confirmed it wasn’t a fluke. The show held its top five position with 437,681 monthly listeners, consistent with the momentum built across the season.
Nova Entertainment’s Chief Growth Officer, Adam Johnson, put it plainly: “MAFS Funny landing in the top five proves there’s real power in being timely, sharp and unashamedly in on the joke. We love having AIIMS on the network.”
“MAFS Funny landing in the top five today proves there’s real power in being timely, sharp and unashamedly in on the joke. It’s culture-first podcasting done right and the numbers speak for themselves. We love having AIIMS on the network.”
What AIIMS Creator Hub actually built.
A chart-topping podcast doesn’t happen in a vacuum. Behind every episode is a production system that makes the creator’s instincts land.
20,000 downloads.
Episode one.
The real proof of audience loyalty isn’t chart position. It’s whether your listeners follow you somewhere new. When Josh launched Occasionally Funny — a broader comedy and conversation show that lives beyond the MAFS universe — the audience showed up immediately.
20,000 downloads on the first episode. Before any algorithm boost. Before the show had been reviewed, recommended, or ranked. That’s pure audience pull.
AIIMS Creator Hub produced the launch of Occasionally Funny with the same infrastructure built for MAFS Funny. Available now on Spotify and Apple Podcasts. The next chapter of a creator who’s just getting started.
Apple Podcasts
“Culture-first podcasting done right. And the numbers speak for themselves.”
From launch to top five. Fast.
What we delivered.
AIIMS Creator Hub. Full production scope.
The people behind it.
AIIMS Creator Hub
You have the voice.
We build the rest.
From production to distribution. Podcast, video, social. If you’re building an audience, we want to work with you.
AIIMS™ – Australia Office
Secondary phone: 1300641849
Email: info@aiims.group