From Kyle & Jackie O to #3 in the country.

MAFS Funny didn't start with a budget or a network deal. It started with two people who understood internet culture, knew exactly how audiences wanted to consume content, and had the skills to execute without asking permission. Joshua Fox launched the show as a solo creator project. The concept was direct: unfiltered MAFS recaps, irreverent takes, exclusive cast interviews, and behind-the-scenes moments the official coverage would never touch. Within weeks of the January 2025 launch, downloads were accelerating. 1 million downloads came before the ink was dry on the first major partnership. Social content compounded the reach — 43 million video views across platforms before mid-year. AIIMS Creator Hub provided the infrastructure: production, strategy, PR, and the creative engine to build the MAFS Funny brand into something bigger than a single season.

On 19 May 2026, AIIMS Creator Hub and Nova Entertainment launched Occasionally Funny — a new podcast hosted by Joshua Fox with MAFS 2026 breakout star and fan-favourite groom Sam Stanton as co-host. The reveal wasn't a press release and a link. It was a playful, multi-week storyline — Fox's own mum competing against Sam Stanton for the co-host role, with listeners ultimately deciding the outcome. By the time today's announcement dropped in Mumbrella, B&T, and Radio Today simultaneously, the audience was already invested. Occasionally Funny covers everything from dating disasters and reality TV to gay culture, trending moments, and honest conversations about mental health. It's the same irreverent tone MAFS Funny built its audience on — now with more room to move. New episodes drop every Wednesday on the Nova Player and wherever listeners get their podcasts.