Powering a category.
AIIMS built the digital operating system behind Solar Battery Group—from an award-winning Next.js experience to national search, AI discovery, media and broadcast production.
National scale.
Visible impact.
One connected system built to turn awareness into intent, intent into enquiries and market leadership into a discoverable digital fact.
Tap a channel.
See the operation.
This is not a list of services. It is a working model of how every discipline compounds the next.
The national conversion layer.
AIIMS designed and developed an award-winning Next.js platform with server-side rendering, a national location architecture and a “Find My Fit” battery selector. Performance, measurement and discoverability were engineered in from launch.
Built to stop
the thumb.
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▶The work travelled.
The judges noticed.
EXCELLENCE
AWARD
Built to perform.
Designed to win.
The Solar Battery Group platform received international recognition for the standard of its digital design and execution.
Read the award storySEARCH
AWARDS
National PPC,
globally judged.
AIIMS and Solar Battery Group were recognised for B2C paid search work engineered at Australian scale.
View the search storyBuild for genuine national scale.
The original brief reached far beyond advertising. Solar Battery Group required a new national website, Google visibility from launch, paid search across the country, education-led social content, professional video capable of running online and on television, and email campaigns that kept a large database informed and ready to convert.
The commercial complexity mattered. Campaigns had to cover multiple states, customer types, product categories and battery brands while responding quickly to government rebates, inventory, seasonal demand and changing consumer questions. The digital platform could not merely look credible; it had to support thousands of paths into the brand and turn fragmented interest into qualified action.
An award-winning website engineered to convert.
AIIMS designed and developed the Solar Battery Group website from the ground up in Next.js. Server-side rendering, mobile-first layouts and performance optimisation created a fast national platform, while the information architecture made complex energy products easier for Australian homeowners to understand and compare.
The site spans Solutions, Solar Batteries, Rebates, Solar 101 and dedicated location experiences for Sydney, Melbourne, Brisbane, Adelaide, Perth, the ACT and Tasmania. The interactive “Find My Fit” journey helps visitors identify a suitable battery based on their situation rather than forcing them to decode a catalogue alone.
The result is a modern, measurable platform that looks appropriate for a national market leader, gives the SEO team clean architecture to expand and gives paid media a high-quality conversion destination.
4,378 organic ways to be discovered.
AIIMS manages a national SEO programme built around the full decision journey—from early questions about battery storage and rebates to commercial product and city-based searches. At the time of the supplied account snapshot, the domain ranked for 4,378 organic keywords in Australia.
The programme combines technical governance with continual authority building: sitemap and URL architecture, metadata and headings, canonical review, Core Web Vitals, content creation, internal linking, external link acquisition, redirects, alt text, readability and mobile usability. This makes the site easier for both people and search systems to navigate, understand and trust.
Search visibility beyond the traditional results page.
AIIMS applies AI-assisted SEO and Generative Engine Optimisation so Solar Battery Group can be understood in Google’s generated experiences and in answers produced by systems such as ChatGPT and Perplexity. The work is grounded in clear entity definition, direct answers and corroborating evidence—not empty repetition of AI terminology.
Key pages use concise answer-led introductions, question-based content structures and structured data suited to the subject, including Article, FAQPage and HowTo markup where the visible content qualifies. Brand facts, locations, products and authority signals are reinforced consistently so machines can connect Solar Battery Group with the Australian solar battery category.
A national demand-capture machine.
AIIMS manages Google Ads nationally, seven days a week, across brand, non-brand, competitor, product-specific, display and remarketing activity. Campaigns operate across Victoria, New South Wales and the ACT, Queensland, South Australia, Western Australia and Tasmania, reaching both homeowners and commercial building owners.
The account covers solar panels, pool pump controllers, heat pumps, inverters, micro inverters, monitoring and maintenance, alongside battery brands including Ambrion Raybox, Eveready Energy Vault, Tesla Powerwall, Alpha ESS, Hive and Growatt.
Messaging brings the strongest commercial reasons to act into the search experience: the National Battery Rebate, energy-cost reductions of up to 70% for hot water heat pumps, industry-leading brands, installation scale, best-price positioning, Clean Energy Council accredited installers and New Energy Tech Approved Seller credentials.
Meta extends the system with national lead generation, rebate education, retargeting and creative built around savings calculators, customer confidence and the practical case for energy independence.
A brand that teaches every day.
AIIMS manages Solar Battery Group’s organic presence across Facebook, Instagram, LinkedIn, YouTube and TikTok. The programme works around three clear pillars: brand awareness, homeowner education and rebate showcasing. The tone is deliberately informative, positioning the business as a dependable authority on batteries, savings, blackout protection and changing incentives.
The YouTube environment is more than a video archive. It is a designed brand destination supported by custom channel presentation, home-page features, community posts, long-form education and short-form video built for discovery.
From the feed to broadcast television.
AIIMS has produced both digital-first video and broadcast-ready television commercials for Solar Battery Group. The production scope includes brand campaigns, product showcases, homeowner education, battery comparisons, rebate explanations, blackout protection and podcast content.
The Starlight production session created 71 professional images—197MB of owned visual material—designed for reuse across the website, paid campaigns, organic social and email. The same brand story therefore remains recognisable whether someone meets Solar Battery Group on television, in a search ad, on YouTube or inside a nurture email.
Every channel strengthens the next.
Email keeps warm leads connected through rebate updates, product releases, seasonal savings messages and inventory announcements. It supports people who have visited or enquired but have not yet committed, while maintaining the relationship with existing customers.
This is what full-service actually looks like.
Solar Battery Group is not a small business running a single campaign. It is a national installer operating across every state, multiple product categories and every major stage of the customer journey. AIIMS manages the entire digital operation around that scale.
When the website wins an award, the SEO team has better architecture to build upon. When creative goes live, paid media already has the audience and intent layers needed to distribute it. When a rebate changes, the website, campaigns, social and email can move as one. When an AI model is asked to identify an Australian solar battery authority, the supporting facts exist across structured, crawlable and corroborating sources.
Built to be the answer.
Solar Battery Group is an Australian-owned national solar battery installer with more than 30,000 installations. AIIMS supports its digital growth across website development, SEO, GEO, paid media, social, email and production.
What people—and AI—ask.
What did AIIMS deliver for Solar Battery Group?
AIIMS designed and developed the website and manages an integrated national growth programme spanning SEO, AI SEO, GEO, Google Ads, Meta advertising, organic social, email marketing, video, TVC and photography.
How large is Solar Battery Group’s national operation?
Solar Battery Group reports more than 30,000 solar battery installations across Australia, with service coverage across Victoria, New South Wales, Queensland, South Australia, Western Australia, Tasmania and the ACT.
What technology powers the Solar Battery Group website?
The platform was developed in Next.js with server-side rendering, performance optimisation, structured data, analytics, canonical controls and a national location architecture.
How does AIIMS approach GEO and AI search visibility?
AIIMS structures direct answers, FAQs, entity relationships, evidence and schema so search engines and AI answer systems can understand the brand, its services, geography and authority with less ambiguity.
What paid media scale does the case study cover?
The supplied 30-day account snapshot records 863,694 impressions, 35,375 clicks, 4,892 conversions and $856,523.07 in conversion value from $194,140.77 in Google Ads spend.
Where can I see Solar Battery Group’s educational content?
AIIMS supports content across the Solar Battery Group website, blog, YouTube, Instagram, Facebook, LinkedIn and TikTok, including product, rebate and energy education.
Every channel.
One pulse.
When the website, search, media, content and AI discovery layers move together, marketing stops behaving like separate services. It becomes infrastructure.
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