Early Results Case Study | Google Ads + Landing Page
First reporting month · Melbourne
44 tracked conversions at $36.45 each.
How AIIMS Group connected a conversion-first landing page, high-intent Google Search campaign and call tracking to give Hunter Property Maintenance a measurable start in Melbourne.
Campaign launch period: 22 July–17 August 2026. Results shown are platform-reported tracked conversion actions, not a claim of 44 completed or booked jobs.
44
Tracked conversions in the launch period
Conversion rate
9.57%
Average CPC
$3.49
Total clicks
460
Conversion landing page
Google Search campaign
GTM + WildJar tracking
Melbourne local demand
The brief
Turn a broad local service offer into measurable demand.
Hunter Property Maintenance gives Melbourne homeowners and property investors one team for repairs, outdoor work, maintenance and specialist services. The range is a commercial strength, but it creates a marketing challenge: the message still needs to feel precise when someone searches for one urgent job.
AIIMS Group was engaged to create the launchpad and the acquisition engine at the same time. The landing page needed to earn the click, the Google Ads campaign needed to capture high-intent searches, and the tracking needed to show what happened next.
The principle was simple: do not send paid traffic to a page that merely explains the business. Build an experience designed to turn local intent into a clear next action.
Service breadth without message dilution
A wide service catalogue had to feel useful—not confusing—while still matching the specific intent behind each search.
A new campaign without account history
The launch needed disciplined targeting and measurement from day one because there was no mature campaign dataset to rely on.
Media and experience had to work together
Strong keywords alone would not be enough. The promise made in the ad had to continue through the landing page, form and phone journey.
The connected build
Two builds. One performance system.
AIIMS launched the conversion experience and paid acquisition in parallel so every click entered a journey built for the same commercial objective.
A landing page built to earn action.
The page turned a large service range into a clear mobile-first journey with a strong offer, immediate calls to action and enough proof to reduce hesitation.
- Primary CTA above the fold
- Clear Melbourne positioning
- Structured service categories
- Prominent trust signals
- Offers designed for response
- Quote form and phone pathway
- Customer review content
- Google Tag Manager tracking
Google Ads aligned with local intent.
Search campaigns were structured around high-intent property maintenance and service queries, with the ad message continuing into the landing page.
- High-intent Search campaigns
- Melbourne location strategy
- Service-specific keyword themes
- USP-led responsive ad copy
- Call attribution through WildJar
- Forms and calls measured
- Budget control from launch
- Search-term optimisation base
Phase 01
Clarify the offer
Translate service breadth into a clear commercial promise.
Phase 02
Build the journey
Create the mobile landing page, CTA paths and tracking.
Phase 03
Capture demand
Launch high-intent local search activity across Melbourne.
Phase 04
Measure and improve
Use calls, forms and search behaviour to guide optimisation.
The landing page
The click landed somewhere built to continue the sale.
The page carried the same promise as the campaign: reliable Melbourne property services, one team and a direct way to request help.
- 01Immediate relevance: Melbourne location, service promise and response CTA presented together.
- 02Reduced friction: quote and phone pathways remained obvious on desktop and mobile.
- 03Decision support: service categories, offers, insurance, response messaging and reviews built confidence.
Melbourne property services
Need reliable home services in Melbourne?
Fast, professional property maintenance across Melbourne with one team for everything.
Get a free quoteLaunch-period performance
The first reporting month established a strong baseline.
Source period: 22 July–17 August 2026. Google Ads data is reported as tracked conversion actions. WildJar call data is shown separately.
Tracked conversions
44
Conversion actions attributed during the launch reporting period.
Cost per conversion
$36.45
Average Google Ads cost for each reported conversion action.
Conversion rate
9.57%
Almost one tracked conversion action for every ten ad clicks.
Ad clicks
460
Paid visits generated from the new Google Search campaign.
$1,603.63Total Google Ads spend
$3.49Average cost per click
6Inbound calls tracked by WildJar
100%First-time callers
0Missed tracked calls
Measurement without inflation
Report what the platforms tracked. Separate what is proven.
The account reported 44 conversion actions. WildJar separately recorded six inbound calls, all from first-time callers, with no missed tracked calls.
This case study does not label every tracked conversion as a booked job or confirmed sale. That distinction matters. The first-month result is a strong acquisition signal and a reliable baseline for deeper lead-quality and revenue optimisation.
Google Ads performance dashboard
22 Jul–17 Aug 2026
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Campaign: Hunter Property Maintenance
Sources: Google Ads + WildJar
What the numbers mean
A fast start—and clear direction for what comes next.
Early results matter when they reveal whether the offer, traffic and customer journey are beginning to work together. This launch produced three useful signals.
01
The message matched the intent
A 9.57% conversion rate indicates that the campaign attracted users whose searches aligned with the offer and landing-page experience.
02
The page did more than inform
The conversion-first structure gave paid visitors clear next actions instead of making them search through a general website journey.
03
The operational response supported the media
WildJar recorded no missed tracked calls. Paid acquisition is only valuable when the business is ready to answer and follow through.
AIIMS Group · Performance Marketing
Own the moment they decide.
AIIMS connects media, landing pages, tracking and commercial strategy so your campaign is built around what happens after the click—not just the click itself.
Results are specific to Hunter Property Maintenance, the documented channel, launch period, budget, offer, market and operating conditions. Tracked conversions are not represented as completed sales. Past performance does not guarantee future results.