Peekyboo Ecommerce Growth Case Study | How AIIMS Group Turned A Stock Outage Into Revenue
How We Generated $32,000+ In Revenue While The Client Had No Stock To Sell.
This is what happens when AIIMS Group deploys full-scale digital infrastructure across paid media, Shopify CRO, creative production, email automation, SEO intelligence and customer journey strategy.
Peekyboo needed more than a campaign. They needed a complete growth response.
Peekyboo
Peekyboo sells non-WiFi, hack-free baby monitors and parent-focused safety products to the Australian market. The product had clear demand, strong trust and a highly emotional purchase driver: peace of mind for families.
But heading into Easter, one of the strongest gifting and family moments of the year, stock was about to run out completely.
Most agencies would have paused advertising and waited for inventory to arrive. AIIMS Group took the opposite view. Scarcity was not a weakness. It was the strategy.
This was not one marketer pushing buttons. This was AIIMS Group infrastructure in motion.
AIIMS Group operates as a global digital infrastructure company across Sydney, Dubai and New Zealand, connecting specialist teams across performance, SEO, web, creative, automation and customer experience.
Performance Marketing
Meta Ads and Google Ads were used to capture both impulse demand and high-intent search demand during the pre-order window.
Shopify CRO
Product pages, pre-order messaging, countdown urgency and notify-me capture were rebuilt to support transparent conversion.
Creative Production
Easter-themed campaign assets, Reels, carousel creative and product-led messaging were produced to stop the scroll and drive trust.
Email Marketing
The database was activated through a pre-order offer and dispatch confirmation sequence to convert warm demand.
SEO Intelligence
Product positioning, page structure and search-led copy supported long-term visibility beyond the immediate sale period.
Data Reporting
Performance was monitored across ad spend, revenue, orders, Shopify sales, sessions and conversion rate to keep the campaign accountable.
AIIMS deployed a connected growth system, not a disconnected set of tactics.
HALO Infrastructure™ is the AIIMS operating model for joining acquisition, conversion, creative, data and customer journey strategy into one commercial engine.
One connected growth operating system
The client had demand. The market had intent. The warehouse had no stock.
Stock was exhausted before Easter
The timing was brutal. Easter was approaching, demand was rising, and the core product range was about to become unavailable for approximately three weeks.
Stopping ads would lose the market
Pausing activity would have surrendered visibility to competitors during one of the strongest seasonal buying windows.
Customer intent needed somewhere to go
People still wanted the product. The job was to create a conversion pathway that made pre-ordering feel safe, urgent and worthwhile.
AIIMS turned a stock outage into a pre-order revenue event.
Scarcity Reframing
The shortage became the hook: sold out because demand was high, but still available for customers willing to secure their order early.
Pre-Order Incentive
A limited Easter discount of up to 17% gave customers a clear reason to commit before stock returned.
Transparent Dispatch Messaging
Product pages clearly communicated expected dispatch timing to reduce uncertainty and protect trust.
Countdown Urgency
A countdown layer created momentum as Easter approached, increasing pressure without cheapening the brand.
Paid Media Activation
Meta and Google campaigns were launched to capture both scroll-driven interest and high-intent commercial demand.
Email List Conversion
Warm subscribers and notify-me leads were used to convert interest that may otherwise have been lost.
Six weeks. One commercial window. Executed to the day.
Preparation
Pre-order status was planned, product page messaging was rebuilt, creative assets were produced, email campaigns were drafted and performance campaigns were structured.
Soft Launch Preparation
Website banners, product pages, dispatch messaging and ad creative were finalised before the campaign switch-over.
Campaign Goes Live
The Easter Pre-Order Sale launched across Meta, Google Ads, email and organic social with unified urgency-led messaging.
Active Pre-Order Period
Paid media ran at controlled spend, performance was monitored and urgency increased as the Easter weekend approached.
Stock Arrives
Pre-orders were fulfilled, dispatch updates were sent and the site returned to standard in-stock positioning.
The numbers proved the strategy.
Return On Ad Spend
Generated during a period where the client had no available stock to sell immediately.
Revenue generated from paid advertising during the pre-order outage window.
Purchases attributed through Meta Ads and Google Ads activity.
Total ad spend across paid media channels.
Maximum Easter pre-order discount used to create urgency.
Store data showed the campaign moved more than ad platform numbers.
7,252 Sessions
Traffic increased as campaign visibility drove customers back to the store.
$41,662 Sales
Total Shopify sales across the analysed campaign period.
184 Orders
Orders increased across the store, not just inside one isolated campaign view.
2.49% CVR
Conversion rate remained commercially viable despite pre-order friction.
+24% Orders
Order volume rose compared with the previous period.
+20% Sales
Total sales increased, validating the decision to stay active during shortage.
13 specialists were activated across one campaign.
This is the difference between agency activity and digital infrastructure. Multiple departments worked together to solve one commercial problem.
Scarcity created urgency. Pre-order pricing created commitment. Shopify CRO created trust. Paid media created reach. Email created follow-through. Reporting kept the campaign disciplined. That is how a stock outage became a revenue event.
Most agencies manage campaigns. AIIMS builds growth infrastructure.
Traditional agencies react.
They wait for perfect conditions, pause campaigns and protect the status quo.
AIIMS engineers.
We build systems that turn difficult conditions into commercial opportunities.
Infrastructure wins.
When creative, media, SEO, web, data and automation work together, businesses move faster.
Questions this case study answers.
What is ecommerce growth marketing?
Ecommerce growth marketing is the combined use of paid media, SEO, website conversion optimisation, email marketing, creative production, analytics and customer journey strategy to increase online sales.
How can a business sell during a stock shortage?
A business can use pre-orders, clear dispatch messaging, urgency-based offers, email capture and retargeting to convert future demand before inventory arrives.
What did AIIMS Group do for Peekyboo?
AIIMS Group deployed Meta Ads, Google Ads, Shopify CRO, website messaging, countdown urgency, organic social, email marketing and full creative production.
Why did the campaign work?
The campaign worked because scarcity was reframed into urgency and every growth channel supported the same commercial message.
What is HALO Infrastructure™?
HALO Infrastructure™ is the AIIMS Group operating model that connects performance marketing, SEO, web development, creative, data and automation into one growth system.
You are not looking for another marketing agency. You are looking for infrastructure.
And infrastructure changes everything. If a stock outage can become a revenue event, imagine what can happen when your growth system is built properly from the beginning.
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