AIIMS NOVA AI Operating System Featured by Campaign Brief
AIIMS Group in the news
NOVA has returned 2,700 hours to our people.
Campaign Brief has featured the proprietary AI operating system built inside AIIMS Group—and the measurable impact it is already having across our global agency.
2,700staff hours reclaimed in five months
111,623AI requests processed
142,198live marketing-platform tool calls
29,100client-facing artefacts generated
Independent industry coverage
More than an AI content tool.
Featured by Campaign BriefPublished 15 September 2026 by Ricki Green. View the original report →
NOVA is AI infrastructure built for the operating reality of a modern marketing agency. It connects 378 specialist tools across approximately 25 platforms, bringing fragmented performance data, client intelligence and institutional knowledge into one conversational layer.
Team members can ask a plain-English question and receive a verified, source-accurate answer in seconds. NOVA reads across connected systems, reasons over the available evidence and produces usable client deliverables in the same conversation.
Its purpose is straightforward: remove low-value retrieval and reconciliation work so experienced people can spend more time thinking, advising and building stronger client relationships.
Measured operational impact
Hours reduced to seconds.
Previously ~30 minutes
25 sec
Performance intelligence across five or six separate platforms.
Previously 30–60 minutes
20 sec
Faster investigation across connected campaign and lead sources.
Previously 1–2 hours
19 sec
A full client-facing view assembled from live marketing data.
The real opportunity is in infrastructure—building systems that make the people you already have dramatically more effective.
Fahd MercyCo-Founder and Director, AIIMS Group
Built for accountable intelligence
What makes NOVA different.
Verified numeric fidelity
NOVA only reports figures returned by a connected tool. Guardrails prevent unsupported numbers from entering client-facing reports.
Connected marketing intelligence
Google Ads, Meta, GA4, Search Console, Zoho CRM, Semrush, WildJar, HubSpot and Shopify are among the platforms brought together.
Compounding institutional memory
Connected interaction records preserve valuable context through team handovers and changing client requirements.
Quality beyond lead counts
WildJar call transcripts help distinguish genuine in-market enquiries from low-quality calls and feed that insight back into campaign decisions.
Pictured left to right: Andrew Hou, Ivan Teh, Janty Mohammed, Kynan Albassit and Fahd Mercy.
Built inside AIIMS Group
Engineering the agency we believe should exist.
NOVA was built in-house by AIIMS Software Engineer Filip Bakreski, progressing from the first line of code to company-wide deployment in three months. Within its first month, more than 55% of the team was using it daily. Adoption has since reached 75% of AIIMS Group’s 101-person global workforce.
This was not mandated adoption. People used it because it solved real work.
Continue exploring
Technology backed by agency performance.
Put better intelligence behind your next move.
Speak with an AIIMS Group Performance Manager about the systems, strategy and execution required to move performance forward.