4 nominations. 2 shows. One incredible team. AIIMS Creator Hub is a finalist at the 2026 Australian Audio Awards.

AIIMS™ – Australian Office Details

Unit 9/39 Gould Street
Strathfield South, NSW 2136
Australia
Phone: 1300397603
Secondary phone: 1300641849
Email: info@aiims.group
AIIMS Creator Hub

Podcast Production  2025 – 2026

MAFS Funny A piss-take Instagram page turned one of Australia’s biggest podcasts. Here’s how it happened.

#4 Australia Ranking 437K Monthly Listeners
20K Ep1 Downloads
The Story

Climbed 61 spots in a single month.

Triton Australian Podcast Ranker. February 2026. The official, third-party verified measurement of Australia’s podcast audience.

Joshua Fox had already built something real. His MAFS Funny Instagram page was getting the kind of traction that media companies spend millions trying to manufacture. Unfiltered. Timely. Genuinely funny. A huge audience following every season of Married At First Sight and trusting Josh to tell them the truth about what was actually going on.

The audience was there. The credibility was there. What was missing was the production infrastructure to turn it into a serious audio property. That’s where AIIMS Creator Hub came in.

We didn’t just record a podcast. We built a production engine behind a creator who already had the voice, the access, and the instincts. What followed was a chart run nobody in Australian podcasting expected.

#4 Official Triton Ranker +61 Spots in 1 Month 437K Monthly Listeners 20K First Episode Downloads Chapter 01

The brief wasn’t complicated. The execution had to be.

Joshua Fox had spent years building an audience around his unfiltered take on Married At First Sight Australia. Spoilers. Scandals. Exclusive behind-the-scenes access. His community wasn’t passive followers. They were loyal, opinionated, and hungry for more.

The ask was to translate that energy into a podcast that could compete with the biggest names in Australian audio. Not a passion project. A proper show, professionally produced, distributed at scale, and built to last beyond a single MAFS season.

AIIMS Creator Hub took on the production end-to-end: from audio engineering and episode structure to distribution strategy across Apple Podcasts, Spotify, Nova, iHeart, and beyond.

MAFS Funny Podcast cover art

MAFS
FUNNY
MAFS Funny Podcast
Hosted by Joshua Fox
Nova
Spotify
Apple
iHeart
#4
Triton Australian Podcast Ranker — Feb 2026
Climbing 61 spots in a single month. Beating shows backed by major media networks with multimillion-dollar budgets.
437,681
Monthly Listeners — March 2026
Maintaining a top five spot into the March Triton Ranker. The MAFS hold on Australian audiences didn’t let up.
Chapter 02

Nobody climbs 61 spots in a month by accident.

The Triton Australian Podcast Ranker is the only official, third-party verified measurement system for Australian podcasting. Every chart position is earned against the full competitive landscape. That includes Mamamia, Hamish and Andy, ABC, ARN, and every major network in the country.

MAFS Funny didn’t sneak into the top five. It charged in. February 2026 saw the show jump 61 places in a single month, landing at #4. The kind of movement that makes programming executives take notice.

It didn’t stop there. March 2026 confirmed it wasn’t a fluke. The show held its top five position with 437,681 monthly listeners, consistent with the momentum built across the season.

Nova Entertainment’s Chief Growth Officer, Adam Johnson, put it plainly: “MAFS Funny landing in the top five proves there’s real power in being timely, sharp and unashamedly in on the joke. We love having AIIMS on the network.”

“MAFS Funny landing in the top five today proves there’s real power in being timely, sharp and unashamedly in on the joke. It’s culture-first podcasting done right and the numbers speak for themselves. We love having AIIMS on the network.”

Adam Johnson, Chief Growth Officer — Nova Entertainment
Chapter 03

What AIIMS Creator Hub actually built.

A chart-topping podcast doesn’t happen in a vacuum. Behind every episode is a production system that makes the creator’s instincts land.

End-to-End Podcast Production
Audio engineering, editing, mixing and mastering for every episode from launch through the full MAFS 2026 season.
Network Distribution
Distributed across Nova, Spotify, Apple Podcasts, iHeart, and Omny. Positioned for maximum reach from day one.
Show Structure and Format
Built a repeatable episode format that could handle spoilers, rants, interviews, and breaking news without losing audience pace.
Creator Growth Strategy
Supported Josh’s expansion beyond MAFS season content, setting the foundation for a second independent show.
Launch Execution
Managed the technical rollout, feed setup, and cross-platform presence to ensure every episode went live without friction.
Second Show Launch: Occasionally Funny
Produced the launch of Josh’s new standalone show. First episode hit 20,000 downloads, proving the audience travels with the creator.
Chapter 04
New Show Launch

20,000 downloads.
Episode one.

The real proof of audience loyalty isn’t chart position. It’s whether your listeners follow you somewhere new. When Josh launched Occasionally Funny — a broader comedy and conversation show that lives beyond the MAFS universe — the audience showed up immediately.

20,000 downloads on the first episode. Before any algorithm boost. Before the show had been reviewed, recommended, or ranked. That’s pure audience pull.

AIIMS Creator Hub produced the launch of Occasionally Funny with the same infrastructure built for MAFS Funny. Available now on Spotify and Apple Podcasts. The next chapter of a creator who’s just getting started.

Occasionally Funny
20,000
Downloads on the first episode of Josh Fox’s new standalone show. Launched via AIIMS Creator Hub. Available on Spotify and Apple Podcasts.
Spotify
Apple Podcasts

“Culture-first podcasting done right. And the numbers speak for themselves.”

Nova Entertainment on MAFS Funny Podcast
The Timeline

From launch to top five. Fast.

March 2025
MAFS Funny Podcast joins Nova network
AIIMS Creator Hub begins full production. Distributed across Nova, Spotify, Apple, and iHeart. The show launches with Josh Fox at the helm.
January 2026
MAFS 2026 season begins
Fresh season, fresh content. Josh’s behind-the-scenes access and unfiltered commentary builds listener momentum throughout January.
February 2026
Jumps 61 spots. Hits #4 in Australia.
The February Triton Australian Podcast Ranker lands. MAFS Funny is officially one of Australia’s top four podcasts. The first time the show has cracked the top ten.
March 2026
Holds top five. 437,681 monthly listeners.
The March Ranker confirms it wasn’t a flash. MAFS Funny maintains its position as one of Australia’s five most-listened-to podcasts.
2026
Occasionally Funny launches. 20,000 day-one downloads.
Josh’s second show launches with AIIMS Creator Hub producing. The audience follows. 20,000 downloads on episode one proves the creator brand is bigger than any single show.
Deliverables

What we delivered.

AIIMS Creator Hub. Full production scope.

🎙
Podcast Production
End-to-end audio engineering, editing, mixing, mastering
📡
Network Distribution
Nova, Spotify, Apple, iHeart, Omny
🏗
Show Architecture
Format design, episode structure, release cadence
📈
Growth Strategy
Chart positioning, audience development, creator expansion
🚀
New Show Launch
Occasionally Funny — full production and launch support
🎛
Technical Infrastructure
Feed management, cross-platform setup, publishing pipeline
Credits

The people behind it.

AIIMS Creator Hub

Creator / Host
Joshua Fox
Show Producer
Pedro Cuccovillo Vitola
Production
AIIMS Creator Hub
Network Partner
Nova Entertainment
Distribution
Omny Studio / Nova
Rankings Verified By
Triton Digital / CRA
AIIMS Creator Hub

You have the voice.
We build the rest.

From production to distribution. Podcast, video, social. If you’re building an audience, we want to work with you.

Become a Challenger

AIIMS
AIIMS Creator Hub. A division of AIIMS Group.
Sydney · Dubai · aiims.group

AIIMS™ – Australian Office Details

Unit 9/39 Gould Street
Strathfield South, NSW 2136
Australia
Phone: 1300397603
Secondary phone: 1300641849
Email: info@aiims.group

AIIMS Creator Hub

Education Partnership

2026

AIIMS Creator Hub
×
AFTRS

Building
Tomorrow’s
Creators.

When Australia’s top-ranked film and broadcast school came calling, AIIMS Creator Hub stepped inside to lead the next generation of audio and content talent.

#1
Film School in AU 50+Years of AFTRS Top 25 Globally Ranked
The Opportunity

Not every partnership comes with a trophy.
Some come with a classroom.

AFTRS is Australia’s national screen and broadcast school. The only Australian institution consistently ranked in The Hollywood Reporter’s top 25 film schools on the planet.

The Australian Film Television and Radio School has been the country’s creative authority for over 50 years. Its alumni have won Academy Awards, Golden Globes, Emmys, and BAFTAs. It sits at Moore Park, Sydney, inside one of the country’s most important creative precincts. When you walk into AFTRS, you walk into the institution that shaped Australian storytelling.

And in 2026, they invited AIIMS Creator Hub in.

Not as students. Not as sponsors. As practitioners. As people who’ve built real audiences, produced shows that cracked national charts, and worked at the intersection of content creation and digital culture every day. The kind of knowledge that can’t be found in a textbook.

🎬
Top 25 Film Schools Globally
The Hollywood Reporter — the only Australian institution on the list
🏆
5,000+ Awards and Festival Selections
Student films selected at Cannes, Venice, Berlin, and Sundance
📡
Graduate Diploma in Radio and Podcasting
High employment rate with Australia’s biggest broadcasters year on year
📍
Founded 1973. Moore Park, Sydney.
Over 50 years shaping Australian film, TV, radio, and digital media talent
Top 25
Globally Ranked
50+
Years Operating
5,000+
Festival Selections
#1
In Australia
Chapter 01
Why AFTRS

You don’t end up at AFTRS by accident.

AFTRS doesn’t open its doors to just anyone. The school is built on rigorous selection, world-class faculty, and a relentless focus on real industry outcomes. Its graduates go on to shape Australian culture at the highest level.

The fact that AIIMS Creator Hub was invited in as consulting practitioners is a direct signal of how the industry sees our work. We’re not just producing content. We’re producing the kind of results that make institutions take notice.

What started with a chart-topping podcast became a conversation with Australia’s most prestigious creative institution about what real-world content creation looks like in 2026.

AFTRS campus sign, Moore Park Sydney

AFTRS — Moore Park, Sydney
AFTRS campus, The Entertainment Quarter, Moore Park NSW
What we brought in
Industry knowledge
that can’t be
taught from a book.
Podcast production. Audience growth. Creator strategy. Distribution at scale. The real-world playbook behind taking a show from zero to top five in Australia.
Chapter 02

The classroom is just the beginning.

AIIMS Creator Hub co-founders Pedro Cuccovillo Vitola and Joshua Fox are former radio professionals who built careers at the highest levels of Australian broadcasting. Pedro drove The Kyle and Jackie O Show to its highest-ever ratings as executive producer. Josh built a hundreds-of-thousands strong audience as a creator and published a bestselling book.

When you combine that background with what they’ve built at AIIMS Creator Hub — a studio that’s produced a top four national podcast, launched new shows to 20,000 day-one downloads, and worked with brands, athletes and talent across Australia — what you get is exactly what AFTRS was looking for.

Real practitioners. Real results. Real talk.

Chapter 03

What this partnership represents.

This isn’t a speaking gig. This is a sustained consulting and teaching engagement with Australia’s most prestigious creative institution.

01
Real-World Consulting
AIIMS Creator Hub brings active, live industry knowledge into AFTRS curriculum. Not case studies from five years ago. Strategies working right now.
02
Teaching Future Creators
Working directly with students in Australia’s top-ranked broadcast and screen program. Shaping the next wave of talent that will build Australia’s creative future.
03
Bridging Studio and School
Taking the AIIMS Creator Hub production methodology into an academic environment and showing students how creator-led media actually works at scale.
04
Podcast and Audio
Applying the direct lessons from producing a top-four national podcast to students building careers in radio, podcasting, and digital audio.
05
Content Strategy
Teaching creators how to build audiences, not just produce content. Distribution, engagement, growth, and monetisation in today’s media landscape.
06
Industry Credibility
Representing AIIMS at the institution that has shaped Australian screen culture for over 50 years. A signal to the industry about the calibre of our work.

“Australia’s best creative minds don’t just make great content. They go back and teach the next generation how to do it.”

AIIMS Creator Hub — AFTRS Partnership, 2026
Why It Matters

Credibility you can’t buy. You have to earn it.

AFTRS doesn’t invite anyone in. The fact that they approached AIIMS Creator Hub says something about how the industry sees our track record.

Peer Recognition at the Highest Level
Australia’s national screen school choosing AIIMS Creator Hub as a consulting partner is a direct validation of our production credentials.
Proof the Work Speaks for Itself
From a top-four podcast to a top-ranked film school. The kind of trust that takes consistent, real results to build.
Shaping the Future of Australian Media
The students at AFTRS today will be building Australian media culture in five years. AIIMS Creator Hub is part of what shapes that.
A Platform for What We Stand For
Fearless. Authentic. Direct. Everything AIIMS stands for has a place in a classroom full of the next generation of Australian creators.
The Journey

From studio to school. How we got here.

January 2025
AIIMS Creator Hub launches
Pedro Cuccovillo Vitola and Joshua Fox co-found AIIMS Creator Hub. A production studio built on years of radio, content, and audience growth expertise.
March 2025
MAFS Funny joins Nova network
The podcast launches into the Nova network. Over 1,000,000 downloads amassed within weeks of launch, per Nova Entertainment.
February 2026
MAFS Funny hits #4 in Australia
The Triton Australian Podcast Ranker confirms the show’s position. Climbing 61 spots in a single month. The podcast industry takes notice. So does AFTRS.
2026
AFTRS engagement begins
AIIMS Creator Hub begins consulting and teaching at the Australian Film Television and Radio School. Leading sessions with the next generation of audio and screen talent.
Scope of Engagement

What AIIMS Creator Hub delivers at AFTRS.

Consulting. Teaching. Industry partnership.

🎙
Podcast Masterclasses
From idea to feed — real production methodology taught by practitioners
📈
Audience Growth Strategy
How to build, retain, and monetise a loyal audience in 2026
🎬
Content Creation Consulting
Creator-led media strategy and the shift from broadcast to digital-first
🧠
Industry Mentoring
One-on-one and group guidance from working producers and creators
🔗
Network Access
Connecting students with AIIMS Creator Hub’s industry relationships
🏗
Production Frameworks
The systems and workflows behind a nationally distributed podcast
Credits

The people in the room.

AIIMS Creator Hub × AFTRS

Co-Founder, AIIMS Creator Hub
Pedro Cuccovillo Vitola
Co-Founder, AIIMS Creator Hub
Joshua Fox
Consulting Partner
AIIMS Creator Hub
Institution
AFTRS, Moore Park Sydney
Engagement Type
Consulting and Teaching
Year
2026
AIIMS Creator Hub

You have the idea.
We know how to make it land.

Production. Strategy. Distribution. From the studio to the classroom and back again.

Work With Us

AIIMS
AIIMS Creator Hub. A division of AIIMS Group.
Sydney · Dubai · aiimscreatorhub.com.au

AIIMS™ – Australian Office Details

Unit 9/39 Gould Street
Strathfield South, NSW 2136
Australia
Phone: 1300397603
Secondary phone: 1300641849
Email: info@aiims.group

What is Video Marketing?

In the era of ever-evolving digital marketing strategies, video marketing has emerged as a powerhouse for businesses looking to connect with their audience, engage customers, and drive results.

In the era of ever-evolving digital marketing strategies, video marketing has emerged as a powerhouse for businesses looking to connect with their audience, engage customers, and drive results. From social media platforms to websites and email campaigns, video marketing has become a versatile tool with a proven track record. In this blog, we will explore how video marketing helps businesses in various ways.

1. Boosts Brand Awareness

One of the primary advantages of video marketing is its ability to create memorable and shareable content. A well-crafted video can leave a lasting impression on viewers and increase brand awareness. With the potential to go viral, videos have the power to introduce your brand to a vast audience quickly. By incorporating your brand’s unique personality and values into your videos, you can build a strong and recognizable brand identity.

2. Enhances Engagement

Video content is inherently more engaging than text or static images. It can capture the audience’s attention and hold it for longer periods. Videos can convey complex information in a concise and entertaining manner, making it easier for viewers to understand your products or services. High engagement rates translate into increased time spent on your website or social media profiles, improving your chances of converting viewers into customers.

3. Improves SEO and Website Traffic

Search engines, such as Google, prioritise video content in search results. By optimising your video content for relevant keywords, you can boost your website’s visibility and drive organic traffic. Additionally, videos tend to keep visitors on your website for longer, which is another factor search engines consider when ranking websites. A well-structured video marketing strategy can help you climb the search engine rankings and reach a broader audience.

4. Fosters Trust and Credibility

Videos allow you to humanise your brand by putting a face to your business. By showcasing your team, sharing customer testimonials, or offering behind-the-scenes glimpses of your operations, you can build trust and credibility with your audience. People are more likely to connect with a business that appears transparent, genuine, and approachable. Video marketing provides the perfect platform to convey these qualities.

5. Expands Social Media Reach

Social media platforms, such as Facebook, Instagram, and TikTok, have embraced video content. Businesses that incorporate video marketing into their social media strategy often experience higher engagement rates and reach a broader audience. With features like live streaming and stories, you can interact with your followers in real time and create a sense of community around your brand.

6. Drives Conversions

Ultimately, the goal of any marketing strategy is to drive conversions and boost sales. Video marketing can help you achieve this by providing opportunities to showcase your products or services in action. Product demonstrations, explainer videos, and customer testimonials can all influence buying decisions. Additionally, strategically placed calls to action (CTAs) in your videos can direct viewers to take specific actions, such as making a purchase or signing up for a newsletter.

7. Measurable Results and Analytics

Video marketing provides valuable insights into how your audience interacts with your content. You can track metrics such as views, engagement rates, click-through rates, and conversion rates. This data allows you to refine your video marketing strategy over time, focusing on what works and optimising areas that need improvement.

In conclusion, video marketing is a powerful tool that can help businesses in various ways, from increasing brand awareness and engagement to driving website traffic and conversions. As technology continues to advance, incorporating video into your marketing efforts is no longer an option—it’s a necessity for staying competitive in the digital landscape. So, grab your camera, tell your brand’s story, and start reaping the benefits of video marketing for your business today.

How AiiMS Group’s Halo Digital Marketing Services Can Benefit You

At AiiMS Group, we recognize the immense value of video creation in today’s digital landscape. Our mission is to craft videos and photos that yield maximum impact for your business. Leveraging our industry expertise, AiiMS actively identifies and implements effective digital marketing strategies across various industries to set your business apart from the competition.

Ready to Experience Growth?

Are you prepared to harness the full potential of video and photos, elevating your brand’s visibility and engagement to unprecedented heights?

Get in touch with the AiiMS team today to embark on this transformative journey!